This Privacy Policy ("Privacy Policy") applies to the website located at www.stayathomebookkeeper.com, as well as to any software, services, and/or products offered on such website (hereafter the "Site"), operated by The Stay at Home Bookkeeper Academy, Inc. ("Stay at Home Bookkeeper Academy," "we," "us," or "our").

The Stay at Home Bookkeeper Academy values privacy — ours and yours. To help maintain your privacy and the security of your personal information, we communicate this and all of our privacy practices to our employees and agents, and we internally enforce privacy safeguards.

We have developed this Privacy Policy to explain how we collect, use, disclose, and store information received from you in connection with the Site. Before disclosing information to us, please familiarize yourself with our privacy practices so you can understand how your information may be used.

Our Collection and Use of Information

The Stay at Home Bookkeeper Academy may collect information in a number of ways from users who access our Site or services. We collect personal and non-personal information in various ways. You may provide your information to us to receive a product, service, or communication from us; we may request your information to better serve you; or we may require your information in order to complete a transaction or provide access to a paid service.

A. Collection of Personal Information

Personal information (or "Personally Identifiable Information" or "PII") is information and data that can be used to specifically identify or contact a single person. You may be asked to provide your personal information when you contact us for any reason.

Personal information we collect

• Examples of types of personal information we may collect in connection with the Site and how we may use it include the following:
• When you enroll in a course or training program, purchase a product or service, register for a webinar, download a resource, complete a contact form, or respond to an offer, we may collect your name, mailing address, phone number, and email address.
• When you make a purchase through our Site, payment processing is handled by Stripe. We collect transaction-related information necessary to complete your purchase. Financial data such as full credit card numbers is processed directly by Stripe and is not stored on our servers.
• In connection with our bookkeeping programs and training services, we may collect soft credit information as reasonably necessary to provide our services to you. This information is handled with care and protected in accordance with this Privacy Policy.
• If you submit a form through an embedded form on our Site (such as via Typeform or Monday.com), we collect the information you provide in that form, which may include your name, email address, phone number, and responses to any questions posed.
• We may collect certain information when you interact with us via social media, including Facebook. The information we receive or collect from such social media interactions depends on the platform's policies and your privacy settings on those platforms.

How we use your personal information

• Optional Communications: The personal information we collect allows us to provide you with our latest course announcements, helpful tips, special offers, and upcoming events. If you do not want to receive these communications, you can opt out at any time. Each communication will provide opt-out directions, and you may generally opt-out via your account dashboard if you are a registered user or customer.
• We use personal information to help us develop, deliver, improve, and customize our products, services, content, and communications.
• Important Communications: We may use your personal information to send important communications about your purchases or access to services, material changes to our terms and policies, or changes that impact your use of our services. Because this information is vital to your interaction with us, you may not opt out of receiving these communications if you wish to continue using the Site or services.
• We may use personal information for internal purposes such as auditing, data analysis, and research to improve our services, communications, and user experience. • If you enter into a promotion, contest, or special offer, we may use the information you provide to administer those programs.
• If we become involved in a legal process as a result of your actions on the Site, we may be required to disclose your PII to a government authority or third party as required by applicable law.

Business Purposes for Collecting Personal Information

Contract: To provide and maintain the services necessary to fulfill a contractual agreement with you.

Service Delivery: To provide, maintain, and improve our courses, products, and services including account management, customer support, and technical assistance.

Transaction Processing: To process payments through Stripe, fulfill orders, manage subscriptions, and handle returns or refunds.

Communication: To send transactional emails via ActiveCampaign and HubSpot, service announcements, and respond to inquiries.

Marketing and Advertising: To send promotional communications, personalize marketing content, and measure advertising effectiveness through tools such as the Facebook Pixel, Google Analytics, and Google Ads.

Analytics and Research: To understand user behavior, analyze website traffic, conduct session recording analysis (via Mouseflow), and improve our offerings.

Security and Fraud Prevention: To detect, investigate, and prevent fraudulent transactions, unauthorized access, and other illegal activities.

Legal Compliance: To comply with applicable laws, regulations, legal processes, and law enforcement requests.

Business Operations: For auditing, accounting, internal research, quality assurance, and other internal business purposes.

B. Collection of Non-Personal Information

Information of a type or in a form that does not permit direct identification of or association with any specific individual is 'non-personal information.' Aggregated data is considered non personal information for the purposes of this Privacy Policy as long as it cannot be used to identify or contact any specific individual. Internet Protocol (IP) addresses and certain other identifiers may be considered personal information under various local laws; we endeavor to comply with the laws and regulations applicable to us.

How we collect and use your non-personal information

• We may collect non-personal information regarding our visitors and customers collectively, including information such as geographic location, time zone, preferred language, or device type. Such information is used to better understand who our customers are and to improve our services, communications, and user experience.
• We may collect non-personal information regarding customer activities on the Site. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of the Site are of most interest or can be improved.
• We may collect non-personal information regarding the digital footprints of our customers, including mobile and non-mobile access, specific types of devices being used, type of browser, networks used, and similar information. This information may be used to improve the Site's performance, functionality, and responsiveness.

Cookies and Other Technologies

To help us serve you better, we use technological means to better understand and adapt to user behavior. Our Site, as well as email messages and advertisements, may use cookies or related technology such as pixel tags, clear gifs, and web beacons. These technologies help us understand which parts of the Site people have visited and help us understand the effectiveness of our services and advertising. We generally consider such information collected through the use of cookies and other technologies as non-personal information.

We also use cookies and other technologies to remember personal information when you use the Site in order to provide a better personal experience.

We use session recording technology provided by Mouseflow to record anonymized visitor interactions on our Site, including mouse movements, clicks, and scrolling behavior. This helps us understand how users navigate our Site and identify areas for improvement. Mouseflow data is stored securely and is not used to personally identify individual visitors.

We use the Facebook Pixel on our Site to measure the effectiveness of our advertising campaigns on Facebook and to show relevant advertisements to people who have visited our Site. You may opt out of Facebook's use of your data for advertising purposes through your Facebook account settings or by visiting the Facebook Ads Preferences page.

Cookies and other technologies can generally be controlled on your devices. If you want to disable cookies, please review your browser's privacy or security settings. Please note that certain features of the Site may not be available if you have cookies disabled.

Cookies We Use on Our Site

Strictly Necessary Cookies

Cookie	Vendor	Description	Duration
_cf_bm	Cloudflare	Set by Cloudflare to distinguish between humans and bots. Helps protect the site from bot-based attacks and prevents automated requests from consuming resources.	30 Min
_cfuvid	Cloudflare	Set by Cloudflare to throttle request rates and identify individual clients behind a shared IP address to apply rate limits.	Session
XSRF-TOKEN	Site / ClickFunnels	Set to protect against Cross-Site Request Forgery (CSRF) attacks by validating that form submissions originate from the authenticated user session.	Session
acsb_*	accessiBe	Set by the accessiBe accessibility platform to store a user's selected accessibility preferences (e.g., font size, color scheme, screen-reader mode) so those settings persist across page visits.	1 Year

Performance or Functional Cookies

Advertisement or Analytics Cookies

The Site also contains a link to our BBB (Better Business Bureau) accreditation profile. The BBB may use their own tracking technologies when you interact with that link. Those technologies are governed by the BBB's own privacy policy and are outside the scope of this policy.

As part of standard protocols, our servers automatically gather certain information and store it in log files. This information may include date/time stamp of access, IP addresses, device type,

operating system, browser and version, language, Internet Service Provider (ISP), referring page, exit page, and other data. These log files are used for security, usage analysis, trend understanding, and to more effectively administer the Site.

Accessibility and ADA Compliance

The Stay at Home Bookkeeper Academy is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply relevant accessibility standards.

Conformance Status

We firmly believe that the internet should be available and accessible to anyone and are committed to providing a website that is accessible to the broadest possible audience, regardless of ability. To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium's (W3C) Web Content Accessibility Guidelines 2.2 (WCAG 2.2) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities, including blind people, people with motor impairments, visual impairments, cognitive disabilities, and more.

Accessibility Technology

This website utilizes an accessibility interface and AI-based application powered by accessiBe (www.accessibe.com) that runs in the background and optimizes the Site's accessibility level continuously. This application remediates the website's HTML, adapts its functionality and behavior for screen-readers used by blind users, and for keyboard functions used by individuals with motor impairments. The accessiBe application sets cookies on your device solely to store your accessibility preferences. These cookies do not track behavior for advertising or analytics purposes.

Supported Disability Profiles

Our Site supports the following accessibility profiles:

• Epilepsy Safe Profile — eliminates flashing animations and risky color combinations to reduce seizure risk.
• Vision Impaired Profile — adjusts the Site for users with visual impairments such as degrading eyesight, tunnel vision, cataracts, and glaucoma.
• Cognitive Disability Profile — provides assistive features for users with Autism, Dyslexia, CVA, and similar conditions.
• ADHD Friendly Profile — reduces distractions and noise to help users with ADHD and neurodevelopmental disorders.
• Blind Users Profile (Screen-Readers) — compatible with JAWS, NVDA, VoiceOver, and TalkBack screen readers. Screen-reader mode can be activated by pressing Alt+1.
• Keyboard Navigation Profile — enables motor-impaired users to navigate the Site using Tab, Shift+Tab, and Enter keys. Content-skip menus are available via Alt+2.

Screen-Reader and Keyboard Navigation

Our website implements the ARIA (Accessible Rich Internet Applications) attributes technique alongside various behavioral changes to ensure that blind users visiting with screen-readers can

read, comprehend, and enjoy the Site's functions. The background process also adjusts the website's HTML and adds various behaviors using JavaScript code to make the website operable by the keyboard.

Feedback and Contact

Despite our best efforts, there may still be pages or sections that are not fully accessible or are in the process of becoming accessible. We are continually working to improve accessibility, adding and updating features, and adopting new technologies. If you experience any accessibility barriers on our Site or wish to report an issue, please contact us:

• Email: info@stayathomebookkeeper.com

• Mail: The Stay at Home Bookkeeper Academy, Inc., 2006 First View, Leander, TX 78641

We take accessibility feedback seriously and will make reasonable efforts to address reported issues promptly. Our goal is to provide equal access and an inclusive experience for all visitors.

Social Media

We maintain a presence on Facebook and may collect certain information from you if you interact with us via our Facebook pages. For example, you may be given the option to register for events, receive newsletters, or take advantage of special offers via social media. The information we receive from such social media interactions depends on the social media site's policies and your privacy settings. We may use information collected through social media to improve our services or to contact you regarding your inquiry or with additional offers.

Any information you disclose in public areas of the internet, including via social media, becomes public information. You should exercise caution when deciding to disclose personal information in these public areas.

Children's Privacy

Protecting children's privacy is important to us. It is our policy to comply with the Children's Online Privacy Protection Act of 1998 (COPPA) and all other applicable laws. Our Site is restricted to persons eighteen (18) years of age or older. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly.

DUE TO THE AGE RESTRICTIONS FOR USE OF THIS WEBSITE, NO INFORMATION OBTAINED VIA THIS WEBSITE FALLS WITHIN THE CHILDREN'S ONLINE PRIVACY PROTECTION ACT (COPPA) AND IT IS NOT MONITORED AS DOING SO.

If you believe we have collected any information from a child under 13, please contact us at:

• Mail: The Stay at Home Bookkeeper Academy, Inc., 2006 First View, Leander, TX 78641
• Email: info@stayathomebookkeeper.com

Disclosure to Third Parties

At times we may make certain personal information available to service providers and strategic partners that work with us to provide software, products, and services, or that help us service

our customers. Personal information will only be shared to provide or improve the Site and our services and advertising.

A. Service Providers

To provide our products and services, we work with third-party providers who may be located wherever we operate or in other locations. Such companies provide services to us, including payment processing (Stripe), email marketing (ActiveCampaign, HubSpot), form services (Typeform, Monday.com), website platform (ClickFunnels), session recording analytics (Mouseflow), website analytics (Google Analytics, Google Ads, Google Tag Manager), advertising measurement (Facebook Pixel), push notifications (PushCrew), interactive calculators (Calconic), security and performance (Cloudflare), accessibility services (accessiBe), and video hosting (YouTube). We will only provide personal information to these companies where required for them to provide their services. These companies are contractually obligated to protect your information.

B. Others

In some cases, we may be required by legal process to disclose your personal information. Such disclosure may be compelled by applicable law, regulation, judicial order, and/or lawful requests from local authorities. We may also disclose information about you if we determine, in our sole discretion, that disclosure is necessary or appropriate to ensure the safety of any individual, or for purposes of national security, law enforcement, or other issues of public importance.

If the Site or The Stay at Home Bookkeeper Academy becomes the subject of a reorganization under bankruptcy law, a merger, a sale, or other change in control, any and all personal information in our control will be transferred to the trustee, successor, acquirer, or such other third party as will control our business thereafter.

We reserve the right to disclose personal information if we reasonably believe that disclosure is necessary to protect our users, customers, or the public, prevent fraud or financial wrongdoing, or in any action to enforce our Terms and Conditions or other policies.

Personal Information Protection

The Stay at Home Bookkeeper Academy uses commercially reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data. We restrict access of personal information to our employees, contractors, and/or agents

who need to know that information in order to process it on our behalf. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. We and our third-party providers use Secure Sockets Layer (SSL) encryption on all web pages where personal information, including financial information, is transmitted.

You are solely responsible for any personal information you choose to submit on non-secure sites, including any discussion forums, public comment threads, or social media sites related to the Site or our services.

Access to Your Personal Information

Registered customers should periodically log in to review their name, contact information, and other readily available personal information to ensure it is accurate, complete, and up to date.

You can request access to any personal information we have for you. We will make a good faith effort to provide you with access to reasonably accessible information. You can request that we correct the data if it is inaccurate or delete your personal data. We will comply with such requests if they are reasonable and we will delete your data if we are not required to retain it by law and do not require it for legitimate business purposes. Requests for access, correction, or deletion can be submitted to info@stayathomebookkeeper.com.

Links to Third-Party Sites

The Site, products, services, and communications may contain links to third-party websites, products, or services, including our BBB accreditation profile, YouTube videos, and social media pages. Information collected by third parties is governed by their privacy practices, not this Privacy Policy. Please be aware when you leave the Site and understand that you are subject to a third party's privacy policy when navigating to any external site.

Canadian Privacy Rights

This section applies to individuals in Canada and describes how we handle personal information under Canadian federal and provincial privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

Scope of Canadian Privacy Laws

Our collection, use, and disclosure of personal information from Canadian residents is governed by:

• Federal: Personal Information Protection and Electronic Documents Act (PIPEDA) • Alberta: Personal Information Protection Act (PIPA)
• British Columbia: Personal Information Protection Act (PIPA)
• Quebec: Act Respecting the Protection of Personal Information in the Private Sector
• Other provincial laws as applicable based on your location and our activities

Consent Requirements

We obtain your consent before or at the time of collecting your personal information. Consent may be express (clearly given) or implied (through your actions), depending on the sensitivity of the information and the circumstances.

Express Consent is obtained for:

• Financial information and payment details
• Soft credit information
• Information used for marketing communications
• Cross-border transfers of personal information

Implied Consent may apply for:

• Basic contact information for service delivery
• Information reasonably required to complete transactions
• Non-sensitive information for operational purposes

Withdrawal of Consent

You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. However, withdrawing consent may limit our ability to provide certain services to you. To withdraw consent, please contact us at info@stayathomebookkeeper.com or by mail at the address provided at the end of this policy.

Your Rights Under Canadian Privacy Law

Right to Access: You have the right to know what personal information we have about you, understand how it is being used, receive a copy of your personal information, and learn about our privacy practices and policies.

Right to Correction: You may request correction of personal information that is inaccurate, incomplete, or not up to date.

Right to Challenge Compliance: You may challenge our compliance with privacy laws by filing a complaint with us directly or by contacting the appropriate privacy commissioner.

Privacy Breach Response

In the event of a privacy breach involving personal information, we will contain and investigate the breach, assess the risk of harm to affected individuals, notify affected individuals if there is a real risk of significant harm, report to the Privacy Commissioner as required by law, and take steps to prevent similar breaches.

Response Timeframes

We will respond to your requests within 45 days for access requests (or as required by applicable provincial law), within a reasonable time for correction requests, and promptly for urgent matters affecting your privacy.

Inquiries or Complaints — Canadian Residents

If you have concerns about our privacy practices, please contact us first at info@stayathomebookkeeper.com. If you are not satisfied with our response, you may file a complaint with:

Federal: Privacy Commissioner of Canada — priv.gc.ca | 1-800-282-1376 | info@priv.gc.ca

• Alberta: Office of the Information and Privacy Commissioner of Alberta
• British Columbia: Office of the Information and Privacy Commissioner for BC
• Quebec: Commission d'acces a l'information du Quebec
• Other provinces: Contact the appropriate provincial privacy commissioner

Quebec-Specific Provisions

For Quebec residents, additional rights may apply under Quebec's private sector privacy law, including enhanced consent requirements for certain types of processing, specific rules for collecting personal information from third parties, additional notification requirements for privacy breaches, and rights regarding automated decision-making.

Notice of Compliance to California Residents

This section applies to California residents and describes your rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). If you are a California resident, you have specific rights regarding your personal information.

Right to Know: You have the right to request that we disclose the categories of personal information we collect about you; the categories of sources from which we collect personal information; the business or commercial purpose for collecting or sharing personal information; the categories of third parties to whom we disclose personal information; and the specific pieces of personal information we have collected about you.

Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions under California law.

Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.

Right to Opt-Out: You have the right to opt-out of the "sale" or "sharing" of your personal information as those terms are defined under California law.

Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of your sensitive personal information to purposes necessary to perform services or provide goods you have requested.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your California privacy rights, including by denying you goods or services, charging different prices or rates, or providing a different level or quality of goods or services.

Sale and Sharing of Personal Information

We do not sell your personal information. However, some of our advertising and analytics activities, including use of the Facebook Pixel, Google Analytics, Google Ads, and Mouseflow session recording, may constitute "sharing" under California law.

How to Exercise Your California Rights

You may exercise any of these rights or opt-out of sharing by emailing us at info@stayathomebookkeeper.com or by mailing us at the address provided at the end of this policy. We may need to verify your identity before completing your request.

Additional State Privacy Rights

This section addresses privacy rights for residents of states with comprehensive privacy laws beyond California. As state privacy legislation continues to evolve, we are committed to complying with applicable requirements and providing transparency about your rights.

The following states have enacted comprehensive consumer privacy laws that may apply to our processing of your personal information:

• Virginia: Virginia Consumer Data Protection Act (VCDPA) — Effective January 1, 2023
• Colorado: Colorado Privacy Act (CPA) — Effective July 1, 2023
• Connecticut: Connecticut Data Privacy Act (CTDPA) — Effective July 1, 2023
• Utah: Utah Consumer Privacy Act (UCPA) — Effective December 31, 2023
• Texas: Texas Data Privacy and Security Act (TDPSA) — Effective July 1, 2024
• Oregon: Oregon Consumer Privacy Act (OCPA) — Effective July 1, 2024
• Montana: Montana Consumer Data Privacy Act (MCDPA) — Effective October 1, 2024
• Iowa: Iowa Consumer Data Protection Act — Effective January 1, 2025
• Tennessee: Tennessee Information Protection Act (TIPA) — Effective July 1, 2025

Additional states may enact privacy laws that could apply to our services. This list will be updated as new laws take effect.

Common Consumer Rights Under State Privacy Laws

Right to Access/Know: Confirm whether we process your personal data, access categories and specific pieces of personal data we process, and obtain information about our data processing practices.

Right to Delete: Request deletion of personal data we have collected about you, subject to certain legal exceptions.

Right to Correct: Request correction of inaccurate personal data we maintain about you.

Right to Data Portability: Receive your personal data in a portable, machine-readable format where technically feasible.

Right to Opt-Out: Opt-out of targeted advertising, sale of personal data, and profiling that produces legal or similarly significant effects.

Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

How to Exercise Your State Privacy Rights

You may exercise any of these rights by emailing us at info@stayathomebookkeeper.com or by mailing us at the address provided at the end of this policy.

Changes to this Privacy Policy and Privacy Questions

If you have any questions or concerns about this Privacy Policy, please email us at info@stayathomebookkeeper.com.

This Privacy Policy is subject to change from time to time at our sole discretion. Please check this page periodically for changes. Any such changes will be available on this page. If the policy has been changed in a material way, a notice will be posted on our website along with a link to the updated Privacy Policy. Your continued use of our Site following the posting of changes to these terms will mean you accept the changes. Information collected prior to the time any change is posted will be used according to the rules and laws that applied at the time the information was collected.

We will also archive prior versions of this Privacy Policy and make those versions available for your review upon request.

This Privacy Policy does not create any contractual or other legal rights in or on behalf of The Stay at Home Bookkeeper Academy or any other party and is not intended to create any such rights.

Questions about this Privacy Policy may be directed to us in writing at:

• Mail: The Stay at Home Bookkeeper Academy, Inc., 2006 First View, Leander, TX 78641
• Email: info@stayathomebookkeeper.com

LAST UPDATED: March 25, 2026